Success Factors of New Product Launch: The Case of iPhone Launch

New product launch decisions with robust optimization

We consider a problem where a company must decide the order in which to launch new products within a given time horizon and budget constraints, and where the parameters of the adoption rate of these new products are subject to uncertainty. This uncertainty can bring significant change to the optimal launch sequence. We present a robust optimization approach that incorporates such uncertainty on...

Launch of the 'New Journal'

An evaluation model of new product launch strategy

The objective of this article is to develop an empirically based framework for formulating and selecting a product launch strategy. Managers usually face Fuzzy decision scenarios. Traditional decision-making methods fail to satisfy a manager’s need in this regard. Thus, a hierarchical fuzzy multi-criteria decision-making (Fuzzy MCDM) method for evaluating a new product launch strategy is propos...

Human factors: A vital component in product development and launch

Concerned about the high incidence of medical errors, The US Food and Drug Administration’s Human Factors Engineering Group of the Center for Devices and Radiological Health (CDRH) has begun an aggressive approach to consider the impact of Human Factors (HF) in medical device design and labelling. In Australia and Europe, government activities also include HF in the labelling of pharmaceuticals...

New product launch: herd seeking or herd preventing?∗

A decision maker offers a new product to a number of potential adopters. He does not know the value of the product but adopters receive some private information about it. We study how the decision maker may influence learning among adopters by manipulating the launch sequence when both the decision maker and adopters can learn about the value of the product from previous adoption decisions. The...